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Redefined the brand’s aesthetic by developing the logo and style guide. Providing the visual direction for all brand campaigns and photoshoots.
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Designing landing pages, developing assets for social channels, advertising campaigns, signage, retail products, posters, and guiding the team’s Junior Designer.
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Evolving the brand’s voice. Creating copy for landing pages, advertisements, marketing emails, and across social platforms.
Rebrand
I was responsible for redefining the brand’s aesthetic by developing the logo, wordmark, palette, and all additional style guidelines.
Logo Treatment
The Class icon is simple but filled with meaning. Drawing from Paracelsus’ alchemical symbol for salt or the body, it represents the self as the through line to overcome life’s challenges.
Palette
The brand's primary palette is comprised of Mist, Sage, and Midnight. The secondary palette is comprised of Earth, Sand, Fog, and Tide.
Typography
The wordmark’s typeface is a classic serif and is complemented by a simple, light sans serif.
Photography
Photography guidelines draw inspiration from the elements of the earth: natural, emotive, powerful, ethereal, fluid.
Social Channels
Responsibilities include for ideating, designing, and writing content across Instagram, Facebook, and Twitter.
Ads
Responsible for all copy and creative direction of ads across social media, YouTube, and Hulu.
Creative Campaigns + Landing Pages
Creative lead on all campaigns, designed landing pages, generated, images, etc.
Emails
Designer and writer of 100+ marketing emails.
